Item-Magazine

In our opinion, being rooted in culture and understanding where one come’s from forms a huge part of one’s self expression. In the interest of the same, we hope you enjoy learning, unlearning and taking back perspectives as well as nuances big and small. Right from the high-camp of Helen and all the taboos she embodied, through to the high-gloss choreography and sinew of her present day counterparts, there is nothing more Indian than the item number. These song and dance sequences form one of Bollywoods most defining characteristics and have evolved from coy, suggestive numbers into unapologetically explicit, provocative sequences. At a time when these cameos, so disconnected from the plotlines of the films in which they appear, turn into speeding juggernauts of hype and publicity, we’re taking a look back at the origins of the item number and onward to its future.

Return Policy

This is a made to order brand and as part of slow production practices does not accept returns or exchanges but allows for minor alterations.

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