Inclusive of all taxes.

In our opinion, being rooted in culture and understanding where one come’s from forms a huge part of one’s self expression. In the interest of the same, we hope you enjoy learning, unlearning and taking back perspectives as well as nuances big and small. Right from the high-camp of Helen and all the taboos she embodied, through to the high-gloss choreography and sinew of her present day counterparts, there is nothing more Indian than the item number. These song and dance sequences form one of Bollywoods most defining characteristics and have evolved from coy, suggestive numbers into unapologetically explicit, provocative sequences. At a time when these cameos, so disconnected from the plotlines of the films in which they appear, turn into speeding juggernauts of hype and publicity, we’re taking a look back at the origins of the item number and onward to its future.

Return Policy

This is a made to order brand and as part of slow production practices does not accept returns or exchanges but allows for minor alterations.

Ships in

5-8 Business Days

For custom sizing, please select Custom from the drop down menu below and leave us your detailed measurements in the additional notes section at the time of check out.

We support conscious production, therefore the return policies and delivery timelines are unique to individual brands. Please, ensure you familiarize yourself with them before confirming your order. Should you need any further assistance, please feel free to reach out to us.

While these are notes from the creator to help form an emotional connection with your buy, we realise every expression is deeply personal & individualistic.



Designed to Feel

Collection Name


Collection Inspiration

Inspired by Pop Culture, Sub-Culture and Counter-Culture of India.

Choice of Colours used to feel

Bold   Familiar   Confident

Choice of patterns/ prints used to feel

Minimal   Optimistic

Values embodied by the collection

Designed to be trans-seasonal, classic and versatile

Quality materials and techniques used in order to prolong wear


The following options offered by the brand form a part of our intention to be circular and add more years to the life of your conscious new purchase.







To avail any of the services mentioned above or to place a custom order with the brand, please feel free to reach out to us.